2012 Conference Program: San Francisco

Day One - Tuesday 6 November

8.30	Opening address - WBA Chair J. R. Wilson, Chair of WBA & Vice President, Partnerships & Alliance, AT&T Mobility
8.40	Keynote: How can Wi-Fi drive core profi ts, reduce churn and open new revenue streams? International AT&T Mobility, Bill Hague, Senior VP
9.00	Keynote: Harnessing the Wi-Fi opportunity Cisco, Kelly Ahuja, Senior Vice President, General Manager, Mobile Internet Technology Group
9.20	Panel: Defi ning operator strategies: The changing role of Wi-Fi Integrating Wi-Fi networks with existing cellular infrastructure How can Wi-Fi be used to reduce churn? What part does Wi-Fi play alongside emerging wireless technologies? Route to monetize: How can Wi-Fi open new revenue streams for operators? Shaw Communications, Cam Kernahan, Group VP, Wi-Fi Vodafone Hutchison, Greg Palmer, Director of Radio Solutions Deutsche Telekom, Dr Angelos Mavridis, Wifi Commercial Partnerships CountryTell, Lynda Summers, CEO Ericsson, Erik Ekudden, Senior Vice President, and Head of Technology Strategy Moderator: Yankee Group, Ken Rehbehn, Principal Analyst
10.00	Keynote: Innovative approaches to integrating Wi-Fi Ruckus, Steven Glapa, Senior Director of Product Marketing
10.20	Case study: Developing ubiquitous Wi-Fi: Google’s perspective Google, Larry Alder, Access Director
10.50	Case study: Public Wi-Fi for Major sports events including BT’s experience at London Technical and commercial considerations when deploying Wi-Fi in high usage situations Considerations around specifi c use cases including stadia BT, Chris Bruce, Director, BT Advise for Communications
11.10	Refreshments and Networking
11.40	Successes and challenges in deployment: How to accelerate your offering with venue partners Strategies and tactics for securing venues and driving adoptionHow to integrate location based advertising into service offerings What will the future impact be for customers and the business Shaw Communications, Christian Laroche, Director - Wi-Fi
12.00	Building a highly scalable, reliable Wi-Fi solution for offl oad and managed services Designing a highly scalable, reliable and seamless Wi-Fi solution for 3G/4G offl oad and managed Wi-Fi services Real-world examples of strategies for achieving high performance and massive scalability while reducing overall deployment costs Looking ahead: What’s next for service provider centricWi-Fi architectures Aruba Networks, Keerti Melkote, CTO
12.20	Extended session: Deploying the next generation of hotspots Developing the future of wireless networks: Where we were and where we are now Key updates on the future of Wi-Fi networks Wireless Broadband Alliance, Shrikant Shenwai, CEO
13.30	Networking Lunch
	Business Case Stream		Network Deployment Stream
14.00	Analyst viewpoint: Comparing and contrasting approaches to driving revenues through Wi-Fi Insight into the public perception of free Wi-Fi Who is effectively monetizing Wi-Fi and where? Predictions and statistics on Wi-Fi market development Yankee Group, Ken Rehbehn, Principal Analyst	14.00	Analyst viewpoint: The Wi-Fi network surge How will new hardware entries affect the market What heterogeneous network development means for OPEX and CAPEX Will WiMAX become a common Wi-Fi backhaul technology? Global predictions and statistics on deployments and Wi-Fi usage Infonetics, Richard Webb, Directing Analyst
14.10	Operator business opportunities: Monetizing Wi-Fi What are the opportunities to open new revenue streams through Wi-Fi? Defining the business model: Where do the revenues come from? BSkyB, Sami Susiaho, Head of Edge Technologies	14.10	Case study: Designing and deploying a carriern grade Wi-Fi network How to effectively backhaul traffic from edge networks What is the right strategy to quickly roll out Wi-Fi over Comcast , Joe Attanasio, Senior Director
14.30	Developing revenue opportunities from Wi-Fi – defi ning customer centric service offerings Location based targeting: Tracking and changing user behaviour Advertising on a 1 to 1 basis with customersComparing and contrasting pricing options MGM Resorts International, John Bollen, VP Technology Strategy	14.30	Integrating Wi-Fi into multi RAT networks Current roadmap for Wi-Fi small cell deploymentsHow to effectively integrate Wi-Fi into 3G / LTE/ 5G Wi-Fi networks Sprint’s viewpoint on how RAN’s will evolve in future and what this will mean for your business models Sprint Nextel, Jeffrey Sopha, Head of Technology Development & Strategy
14.50	Panel: Developing and monetizing your network through partnerships What are the benefi ts and challenges of monetizing your networks through partnerships What new revenue streams can this open for service providers What service groups will deliver the greatest returns Front Porch, Derek Maxson, President and CTO Moderator: WISPA, Rick Harnish, Executive Director	14.50	Panel: Deploying Wi-Fi in challenging environments How Wi-Fi can be integrated into transportation networks Challenges and opportunities of transport hub coverage Examining the different models for transportation Wi-Fi Wi-Fi in transit, how can you develop solutions for rail networks and aircraft?
15.30	Afternoon refreshments	15.30	Afternoon refreshments
16.00	Public Wi-Fi: Defi ning the value proposition Buy, Build or Partner? : Expanding Revenue Opportunities with Vertical Integration How to incorporate location based services minto your Wi-Fi offering Optimizing revenue streams in an era of ‘Free Wi-Fi’ Boingo, Sebastian Tonkin, Head of Advertising Platform	16.00	Case study: Rocinha Wi-Fi, developing a network in a high density urban environment (Poor Communities) How to leverage existing infrastructure to effectively mesh hotspots What advantages does Wi-Fi have over other network technologies in these areas Why providing Wi-Fi to high poverty areas isn’t purely CSR TIM Brazil, Roberto Ugolini, Head of Business Development Wi-Fi
16.20	Case study: Deploying Wi-Fi in emerging markets A South American Wi-Fi operator’s experiences of developing and deploying Wi-Fi How to leverage partnerships to develop revenues Oi Wi-Fi, Marcos Ferraz Romero, Sales and Marketing Director	16.20	Case study: An economic and social development model for rural Wi-Fi networks How to overcome legislative challenges and unlock government funding How to best leverage community structures to accelerate rollout Challenges and solutions for WiMAX backhauling Predictions on regions and communities where these models would be applicable CountryTell, Lynda Summers, CEO and Founder
16.40	Developing as a WISP: How to work with cellular operators in the changing wireless landscape How wireless internet providers can develop business models working with cellular operators What are the main considerations for cellular operators when working with WISPs? Examples of how partnership models may change in future Fon, Alex Puregger, COO	16.40	Smart cities: Models for integrating different business cases in one city Developing mixed premium and free networksStrategies for coverage: How to build from the start The Business Case: Developing Smart Services for municipalities and auto sustainable networks Gowex, Ramón Peláez, Head of International Operator Relations
17.00	Roundtable Discussions 1 Next Generation Hotspots 2 The benefits and synergies of negotioating your own roaming agreement 3 The future of device connectivity 4 Wi-Fi in transit 5 Small cells and Wi-Fi dual deployments 6 Location based advertising services with Wi-Fi 7 Developing your business case for carrier grade Wi-Fi 8 Upgrading legacy Wi-Fi networks

Day Two - Wednesday 7 November

9.00	Keynote: How Wi-Fi is becoming an integral part of future wireless access networks GSM Association, Anne Bouverot, Director General
9.20	Moving into the wireless space: Opportunities Wi-Fi offers for cable operators How can cable operators leverage additional services to provide added value for customers? How Wi-Fi can be used to reduce churn and increase ARPU? What challenges and opportunities do Next Generation Hotspots / Passpoint / HS2.0 present? Time Warner Cable, Michael Roudi, Senior VP
9.40	Keynote: How to develop your heterogeneous network Ericsson, Erik Ekudden, Senior Vice President, and Head of Technology Strategy
10.00	Panel: How could Wi-Fi is reshape mobile broadband networks and mobile business models? How Wi-Fi is integrating in heterogeneous networks What will the convergence between licensed and un- licensed spectrum mean for operators? How Wi-Fi roaming can alter the international data market What part Wi-Fi will play alongside emerging wireless technologies Routes to monetize: How can Wi-Fi open new revenue streams for operators? Time Warner Cable, Michael Roudi, Senior VP Cisco, Bob Friday, CTO, Wireless Networking Business Unit
10.50	Refreshments and Networking
	Business Case Stream		Network Deployment Stream
11.20	How Wi-Fi roaming can fundamentally alter MNO business models How can Wi-Fi offload by default alter the data roaming market? What are the expected resistors within the MNO community? Challenges and opportunities of international offload Orange, Cedric Gonin, Wi-Fi Director	11.20	Multi-model base stations: Small cell and Wi-Fi dual deployments How can small cells and Wi-Fi joint solutions integrate and interact within the wider radio access network? What are the benefi ts to CAPEX and OPEX of joint solutions? How small cell and Wi-Fi joint solutions can be used to facilitate city wide ubiquitous high speed data networks China Mobile, Haiyun Luo, Director of Wireless Networks and Applications, US Lab
11.40	Case Study: Deploying Wi-Fi in China by co-locating with existing cellular infrastructure How to quickly expand data network capacity at minimal cost using long range WiFi technology Challenges and solutions for network optimization and expansion Altai, Dr. Bill Wong, CTO and Acting CEO
12.00	Panel: Heterogeneous Networks: How spectrum convergence is changing the wireless landscape How will access technologies shift in future years? How can operators manage and maintain service quality across technologies What will be the shift in operators’ approaches to radio access networks? Moderator: Open Mobile Network Insights, David Wright, CEO Altai, Dr. Bill Wong, CTO and Acting CEO	12.00	Panel: Enhancing the user experience: Providing ubiquitous, seamless Wi-Fi How will seamless handover between 3G/4G and Wi-Fi effect mobile data offl oad strategy? What are the benefits of Wi-Fi in heterogeneous networks? Replicating the LTE experience within Wi-Fi networks How can seamless Wi-Fi offl oad strategies change user behaviours? Bell Canada, Todd Wear, Director of IP Comm’s and Services Zain Group, Ammar Hamadien, Head of Mobile Financial Services- Products & Innovation Google, Euan Guttridge, Technical Project Manager Moderator: Wireless Telecoms Consulting, Jim Martinek, Owner
12.40	Networking Lunch
	Non-Members Workshops
13.30	Successfully integrating Wi-Fi with Operators Fon, David Valerdi, R&D Unit Manager
15.00	How to develop the services required to integrate Wi-Fi into yours and others Wireless Telecom Consulting, Jim Martinek, CEO

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2012 Conference Program: San Francisco

Day One - Tuesday 6 November

Day Two - Wednesday 7 November

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